THE GROWTH OF E-COMMERCE HAS MADE IT EASY TO SELL COSMETICS ONLINE
Before the onset of e-commerce, people had to only buy cosmetic products from brick-and-mortar stores. This means that they had to drive to those stores, which were not available in their locality. The thought of driving through the city streets to search for cosmetic products wasn’t something many people liked. So only a few people used cosmetics at that time. Fast forward to today, and you can buy cosmetic products online, in the comfort of your home through e-commerce websites. The convenience of buying online has driven up the demand for cosmetic products. Plus, brick-and-motor cosmetics shop are everywhere these days, including in the neighborhoods, which means you can walk to your nearest cosmetic shop and buy your product.